Bob Marley to Headline Corporate Cannabis Brand

bob marley pot productsThe Marley family and a Seattle-based private equity firm announced the creation of Marley Natural, β€œa premium cannabis brand rooted in the life and legacy” of one of marijuana’s most devoted sons.

The line will include pot-infused creams, accessories like vaporizers in the style of e-cigarettes and strains of β€œheirloom Jamaican cannabis,” inspired by the herb that Marley enjoyed in extravagant, finger-sized joints.

Marley Natural will look like a modern consumer product, cleanly packaged and marketed with the help of the same agency that branded Starbucks Coffee. The cannabis itself will be sold as β€œloose packed” buds, oils or concentrate.

β€œThis is what the end of prohibition looks like,” said Brendan Kennedy, the CEO of Privateer Holdings, which owns Marley Natural and plans to run it out of a loft space on Manhattan’s Lower East Side. β€œBob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”