GM Axes Facebook Ads Worth $10M

GM Axes Facebook Ads Worth $10M

General Motors has announced that it will stop advertising on Facebook after determining that the ads on the social-media site are ineffective. The announcement comes just days before Facebook’s highly anticipated IPO, estimated to be as high as $104 billion. GM has been reevaluating its marketing strategy in an effort to cut its $2 billion marketing budget. Company officials reportedly began doubting the Facebook ads earlier this year. After meeting with Facebook managers, they remained unconvinced. GM’s marketing chief said that the company β€œis definitely reassessing our advertising on Facebook, although the content is effective and important.” GM said Facebook remained a useful tool for engaging with its customers.

Leave a Comment

Your email address will not be published.