Apple users are known to pay a premium for their Macs, strong design, and integrated software. Apparently, Mac users will also shell out more for hotel rooms too.
According to the Wall Street Journal, travel site Orbitz has been able to segment its audience in Apple and Windows camps. The upshot: Mac users will pay $20 to $30 a night more on hotels than PC users.
The Journal noted:
The sort of targeting undertaken by Orbitz is likely to become more commonplace as online retailers scramble to identify new ways in which people’s browsing data can be used to boost online sales.