Record Viewers, Online Complaints For Olympics Broadcaster NBC

NBC on Sunday announced more record audiences for its prime-time TV coverage of the London Olympics, even as the Twitterverse erupted in complaints about the U.S. network’s online streaming efforts and delays in broadcasting key competitions.

Contributions to the Twitter hashtags #NBCfail and #NBCsucks surged on Sunday, with many posters complaining about the quality of NBCUniversal’s online platform, which promised to show every sporting contest live for those unwilling to wait hours for the network’s main primetime coverage of the day’s events.

β€œyou suck! I can’t stream anything because your website is broken. It even verified directtv account, just to tease me. #NBCFail” read a posting to #NBCfail on Sunday by Twitter user Beth Hodgson.

Others complained about the plethora of ads interrupting NBC’s coverage across multiple broadcast and cable outlets, and commentary by some of the NBC anchors.

β€œFinally got @nbcolympics live stream working online only to find it full of ads & streaming issues,” Cindy Gallop said on Twitter.

Source: Reuters

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