Facebook has hit its peak and could lose the vast majority of its users within three years, Princeton University academics say.
Interest in Facebook has peaked and the social network could lose up to 80% of its users by 2017, researchers say.
Academics at Princeton University used theories on the spread of disease combined with Google Trends data on searches for Facebook to predict the demise of the world’s largest social network.
They concluded: “Facebook has already reached the peak of its popularity and has entered a decline phase.
“The future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”
Facebook is worth £84bn and has more than one billion users worldwide.