Strange things were afoot in L.A. this weekend as a “Dumb Starbucks” opened in the city’s Los Feliz neighborhood. No, I don’t have anything against Starbucks; this coffee shop is actually just called Dumb Starbucks Coffee. It’s not clear if the shop is a work of parody or a real coffee shop’s marketing ploy, but neither will probably sit well with Starbucks.
According to sources and an explosion of images on social media, the Dumb Starbucks is a surreal experience that looks exactly like a real Starbucks right down to the logo and the in-store merchandise—except, of course, for the fact that everything has “dumb” written in front of it. You can get a “dumb latte” or a “dumb iced coffee” to start your day, and why not listen to some “dumb jazz standards” while you’re at it?