Thieves in Rio pocket 300,000 collectible Brazil FIFA World Cup stickers

Panini World Cup stickers

Avid World Cup sticker collectors in Rio de Janeiro were given a shock this week when a van carrying hundreds of thousands of Panini stickers was stolen during a delivery.

The stickers are hugely popular in Brazil with collectors young and old organising mass exchanges both online and at informal get-togethers. Some eight million of the albums are expected to be sold or distributed in Brazil, Panini said.