By the autumn, it will be legal to sell seven flavours of Palcohol in the US, including Cosmopolitan, Mojito, and a so-called ‘Powderita,’ which its creators say “tastes just like a Margarita”.
But will they, late today we heard:
The federal government admitted Monday that its recent approval of Palcohol—a powdered alcohol which turns water into vodka and rum—was actually done in “error.”
The Alcohol and Tobacco Tax and Trade Bureau granted Palcohol “label approval” on April 8 only to withdraw it 13 days later. “TTB did approve labels for Palcohol,” it said in a statement. “Those label approvals were issued in error and have since been surrendered.”
Let’s talk about the elephant in the room snorting Palcohol,” the Palcohol website read according to The Verge.
“Yes, you can snort it. And you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly.”
The change in campaign material comes during US Alcohol Awareness Month. 18 million Americans have an alcohol use disorder, according to the US Government’s National Institute of Health.
Source: Time & The Independent