The Marley family and a Seattle-based private equity firm announced the creation of Marley Natural, “a premium cannabis brand rooted in the life and legacy” of one of marijuana’s most devoted sons.
The line will include pot-infused creams, accessories like vaporizers in the style of e-cigarettes and strains of “heirloom Jamaican cannabis,” inspired by the herb that Marley enjoyed in extravagant, finger-sized joints.
Marley Natural will look like a modern consumer product, cleanly packaged and marketed with the help of the same agency that branded Starbucks Coffee. The cannabis itself will be sold as “loose packed” buds, oils or concentrate.
“This is what the end of prohibition looks like,” said Brendan Kennedy, the CEO of Privateer Holdings, which owns Marley Natural and plans to run it out of a loft space on Manhattan’s Lower East Side. “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”