We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
The New England Patriots have apologised after a gesture on Twitter to celebrate their 1,000,000th follower saw the NFL franchise create a shirt for a user with the Twitter handle ‘@IHATEN****RSS’.
The Patriots announced earlier in the day that they would create a custom digital shirt for whoever helped them to pass the 1 million followers barrier, and asked fans to retweet the post in order to have their name printed on the back of a digital jersey.
They included the message: “Thanks Patriots Nation! #1millionPatriots. Thanks for making the @Patriots the 1st NFL team with 1 million Twitter followers.”