Americans could spend more than ever on Cyber Monday this year. In fact, sales could be up as much as 12% from last year to $3 billion, according to Adobe’s Digital Index.
While sales on the day are forecasted to top $3 billion, online Black Friday sales may not be much less. The day after Thanksgiving could generate $2.7 billion, or up 15% from last year. Online Thanksgiving sales a day earlier could be up 18% to $1.6 billion, according to Adobe.
“Although [Cyber Monday] isn’t growing as fast, it still is the king of all shopping days online,” said Tamara Gaffney, an analyst at Adobe Digital Index, in an interview with CNBC.