Where can you watch WHEC-TV live free in Rochester NY in 2026? WHEC-TV channel 10 is Rochester’s NBC affiliate, branded as News10NBC, and the station offers a free live stream through whec.com plus its News10NBC YouTube channel. The Hubbard Broadcasting station serves more than 475,000 viewing households across the Rochester market with weeknight newscasts at 5:00, 6:00, and 11:00 PM, plus Today in Rochester each weekday morning, First Alert Weather, and a full slate of NBC network programming including Today, NBC Nightly News, and Sunday Night Football.
WHEC-TV does not embed its live feed on third-party pages, so the official station player at whec.com remains the primary live source for desktop and mobile viewers. The News10NBC YouTube channel posts breaking-news clips, full newscasts, and occasional live coverage of major Rochester events. This page rounds up every legitimate way to watch News10NBC live online plus the local-affiliate context that helps Rochester viewers cut the cord without losing their channel 10 weather and sports.
Watch WHEC-TV Live
WHEC-TV streams its live broadcast free at whec.com/livestream, the official station player. The same feed is also available through Hubbard Broadcasting’s connected-TV apps on Roku, Amazon Fire TV, Apple TV, and Android TV under the WHEC News10NBC channel. For breaking-news clips and on-demand packages, visit the News10NBC YouTube channel, which carries live event coverage when major Rochester stories break and reposts the day’s lead packages within hours of air.
▶ Watch News10NBC Live at whec.com
What’s on WHEC-TV
News10NBC carries the full NBC primetime line plus four hours of local news per weekday. Today in Rochester opens the day at 4:30 AM and runs through 7:00 AM, leading into NBC’s Today show. The midday newscast airs at noon, the late-afternoon block runs 4:00 to 6:00 PM, NBC Nightly News with Lester Holt airs at 6:30 PM, and the late-evening newscast wraps up at 11:00 PM. Weekend mornings carry the News10NBC weekend block and Today on Saturday and Sunday. Major NBC sports coverage including Sunday Night Football, the Olympics, and Premier League soccer airs in primetime when scheduled.
News10NBC Daily Schedule
| Time (ET) | Program | Type |
|---|---|---|
| 4:30 AM | Today in Rochester | Local News |
| 7:00 AM | Today (NBC) | Network |
| 12:00 PM | News10NBC at Noon | Local News |
| 4:00 PM | News10NBC at 4 | Local News |
| 5:00 PM | News10NBC at 5 | Local News |
| 6:00 PM | News10NBC at 6 | Local News |
| 6:30 PM | NBC Nightly News | Network |
| 7:00 PM | Network Primetime | NBC |
| 11:00 PM | News10NBC at 11 | Local News |
| 11:35 PM | The Tonight Show | NBC |
WHEC-TV News Anchors and Reporters
The News10NBC anchor team rotates across the 4:30 AM, noon, 5:00, 6:00, and 11:00 PM weekday newscasts, with separate weekend morning and evening teams. Today in Rochester is the highest-rated morning news block in the Rochester market and runs with a co-anchor pairing plus the First Alert Weather team. The 5:00 and 6:00 PM newscasts are the heaviest ratings hours and carry the lead Rochester news packages, the First Alert weather forecast, and the News10NBC sports block. Specific anchor and reporter assignments rotate, and the current News10NBC team is listed at whec.com in the news team section.
News10NBC’s First Alert Weather team carries the heaviest Rochester market trust on severe-weather days. Lake-effect snow off Lake Ontario, summer thunderstorm cells across Monroe County, and winter ice storms on the Thruway all get cut-in coverage when conditions warrant. Weather streams continue on the WHEC live feed and the News10NBC YouTube channel during severe-weather emergencies, often without commercial breaks for hours at a stretch.
Rochester NY Local News and Weather
WHEC-TV is Rochester’s NBC affiliate, broadcasting on channel 10. The station competes with WROC-TV (channel 8, CBS), WHAM-TV (channel 13, ABC), and WUHF (channel 31, Fox) for the Rochester market’s roughly 475,000 viewing households. News10NBC has carried NBC programming since 1953 and is owned by Hubbard Broadcasting, the Minneapolis-based group that also owns KSTP-TV in the Twin Cities. Recent News10NBC coverage areas include Monroe County government and politics, Rochester City School District news, Greater Rochester International Airport developments, University of Rochester research and athletics, RIT, and Buffalo Bills coverage when Rochester viewers care about western New York’s NFL team.
For audio-only news during the commute, the WHEC-TV simulcast is not on Rochester’s terrestrial radio dial, but the News10NBC website and app carry on-demand audio of recent newscasts. NBC News’ national audio is available through the NBC News NOW live stream on this site, which carries the network’s free streaming news service 24 hours a day with live cut-ins to major national stories. For nearby New York markets and tristate-area news, the News 12 live stream covers Long Island, New Jersey, Westchester, the Hudson Valley, Brooklyn, the Bronx, and Connecticut.
WHEC-TV FAQ
Where can I watch WHEC-TV live free?
Watch WHEC-TV live free at whec.com/livestream, the official station player. The same News10NBC live feed is available through Hubbard Broadcasting’s connected-TV apps on Roku, Amazon Fire TV, Apple TV, and Android TV. The News10NBC YouTube channel also carries live coverage during major Rochester breaking news events plus full clips of recent newscasts within hours of air. No cable subscription is required for the official whec.com player or the YouTube clips.
What channel is WHEC-TV in Rochester?
WHEC-TV broadcasts on channel 10 in Rochester NY and identifies on air as News10NBC. The station has carried NBC network programming since 1953 and is owned by Hubbard Broadcasting. WHEC-TV is the NBC affiliate for the Rochester market, which the 76th largest US television market by Nielsen ranking and serves more than 475,000 viewing households across Monroe County and surrounding areas in western New York.
What time is the News10NBC evening news?
News10NBC airs evening newscasts at 4:00, 5:00, 6:00, and 11:00 PM ET on weekdays. The 5:00 and 6:00 PM newscasts are the highest-rated local news hours in the Rochester market, carrying the day’s lead Rochester stories, First Alert Weather, and News10NBC sports. NBC Nightly News with Lester Holt airs at 6:30 PM ET in the slot between the 6:00 and 11:00 PM local newscasts. The Today in Rochester morning block opens the day at 4:30 AM ET.
Does WHEC-TV stream on YouTube?
The News10NBC YouTube channel carries breaking-news clips, full clips of recent newscasts, and live coverage of major Rochester events. The 24/7 station feed itself runs at whec.com/livestream rather than as a continuous YouTube live stream. Subscribe to the News10NBC YouTube channel for instant clip access and to be notified when News10NBC goes live for breaking-news events including severe-weather coverage and major Rochester developments.
Can I watch WHEC-TV outside Rochester?
Yes, the whec.com/livestream player and the News10NBC YouTube channel work from anywhere in the United States with an internet connection. This is useful for former Rochester residents, college students, and travelers who want to keep up with Monroe County news, Buffalo Bills coverage, or western New York weather while away from home. Geo-restrictions on national NBC programming may apply to some live network shows depending on your location.
Is WHEC-TV available on YouTube TV or Hulu?
YouTube TV carries WHEC-TV in the Rochester NY market for subscribers with a Rochester-area billing address. Hulu + Live TV also carries the WHEC-TV NBC feed in Rochester. DirecTV Stream and Fubo provide WHEC-TV in their Rochester market packages. For free-of-charge access without a streaming subscription, the official whec.com/livestream player and the News10NBC YouTube channel remain the primary options.
What’s the News10NBC weather called?
News10NBC’s weather brand is First Alert Weather. The First Alert Weather team carries lead-time storm coverage for lake-effect snow off Lake Ontario, severe summer thunderstorms across Monroe County and the Finger Lakes region, and major ice storms or winter events affecting the New York State Thruway. First Alert Weather provides on-air warnings, station-website graphics, and continuous live coverage during severe weather emergencies, often pre-empting regular programming for extended cut-ins.
Who owns WHEC-TV?
WHEC-TV is owned by Hubbard Broadcasting, the Minneapolis-based broadcasting group that also owns KSTP-TV (the NBC affiliate in the Twin Cities), KOB-TV in Albuquerque, plus several radio stations and the ReelzChannel cable network. Hubbard Broadcasting has owned WHEC-TV since 1981 and has invested in the station’s HD news production, web platform, and the connected-TV streaming apps that distribute the News10NBC live feed beyond Monroe County cable subscribers.