New Leadership at MSNBC Brings Programming Changes to Revitalize Ratings and Adapt to Shifting Viewership
MSNBC, the progressive-leaning cable news network, is undergoing a significant transformation under its new president, Rebecca Kutler. In a bold move to address declining ratings and adapt to a changing media landscape, the network has announced the removal of two prominent anchors, Joy Reid and Alex Wagner, from its prime-time lineup. This shake-up marks the first major programming overhaul since Kutler took the helm earlier this year.
Joy Reid, host of The ReidOut, and Alex Wagner, who shared the 9 p.m. slot with Rachel Maddow, will no longer lead their respective time slots. Reid’s 7 p.m. show, which has been a staple of MSNBC’s evening programming since 2020, will air its final episode this week. Wagner, who has been filling in for Maddow on weeknights, will transition to a contributor role, leaving her hosting duties behind.
The New Lineup: Fresh Faces and Familiar Names
Replacing Reid’s 7 p.m. slot is a new panel show featuring Symone Sanders-Townsend, Alicia Menendez, and Michael Steele. The trio, who currently co-host The Weekend on Saturday and Sunday mornings, will bring their dynamic perspectives to weekday evenings. Their show will air Tuesday through Friday, with an extended two-hour block on Mondays.
At 9 p.m., former White House Press Secretary Jen Psaki is expected to take over on nights when Rachel Maddow is off. Psaki, who joined MSNBC in 2023, has quickly become a favorite among viewers and network executives. While her role has not been officially confirmed, insiders suggest she is the leading candidate for the coveted time slot.
Why the Changes? Declining Ratings and Strategic Shifts
The decision to revamp the lineup comes as MSNBC faces mounting challenges in retaining its audience. According to Nielsen data, The ReidOut experienced a 28% drop in overall viewership and a 14% decline among the key 25-54 demographic in February 2025 compared to the previous year. Similarly, Wagner’s 9 p.m. slot struggled to compete with Fox News and CNN in the ratings race.
Rebecca Kutler, a former CNN executive known for her innovative programming strategies, has made it clear that she intends to reinvigorate MSNBC’s offerings while staying true to its progressive roots. In addition to the prime-time changes, Kutler has plans to expand the network’s newsgathering capabilities, including establishing a dedicated Washington bureau and hiring new correspondents.
The Broader Context: MSNBC’s Position in a Competitive Market
MSNBC’s shake-up comes at a time when cable news networks are grappling with shifting viewer habits and increased competition from digital platforms. The network is projected to lose 10.5% of its subscribers by the end of 2025, according to market research firm Kagan. Despite these challenges, MSNBC has outperformed CNN in overall ratings but continues to trail behind Fox News.
The network’s progressive stance has also drawn criticism and scrutiny, particularly in the wake of Donald Trump’s return to the White House. Joy Reid, known for her outspoken critiques of Trump and his supporters, occasionally made Comcast executives uneasy. Her departure, along with similar moves at CNN, reflects a broader trend of networks recalibrating their approach to political commentary.
What’s Next for Reid and Wagner?
While Reid and Wagner are stepping away from their prime-time roles, both are expected to remain in the media spotlight. Reid, who has been with MSNBC since 2014, has not announced her next move but is likely to continue her work as a political commentator. Wagner, meanwhile, will stay on as a correspondent for the network, focusing on special reports and field coverage.
Viewer Reactions and Industry Implications
The changes have sparked mixed reactions among MSNBC’s loyal audience. Fans of Reid and Wagner have expressed disappointment on social media, while others are optimistic about the fresh perspectives the new lineup will bring. Industry analysts view the shake-up as a necessary step for MSNBC to remain competitive in a rapidly evolving media landscape.
As MSNBC embarks on this new chapter, all eyes will be on the network to see whether these changes can reverse its ratings decline and solidify its position as a leading voice in progressive news. With an election year on the horizon, the stakes have never been higher for cable news networks vying for viewers’ attention.