MSNOW LIVE STREAM

Rebrand note

On November 15, MSNBC becomes MS NOW — “Same mission. New name.” This page reflects the new branding, schedule, and how to watch.

Watch MSNOW Live Stream here on the most reliable platform to watch MSNOW Live free on any device. To watch live on your mobile just point your browser to our website for full compatibility with Android & iphone.

 

 

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MS NOW: What’s Changing (and What’s Not)

On November 15, MSNBC becomes MS NOW — a new name with the same DNA: progressive journalism, deep-dive analysis, and the personalities that set the Beltway agenda. The rebrand formalizes independence from NBC News as the channel moves under Versant, with its own newsroom, a beefed-up Washington bureau, and international coverage via Sky News distribution.

What is MS NOW?

MS NOW is the new brand name for MSNBC, an acronym for “My Source for News, Opinion and the World.” Expect familiar prime-time heavyweights and a newsroom designed for faster booking and earlier interviews in each cycle.

Why the rebrand now?

Cord-cutting is accelerating, linear bundles are shrinking, and the network is being spun off into Versant alongside other cable channels. Dropping the peacock is both symbolic and strategic: an independent identity competing in a fragmented market.

“Same mission. New name.”

The launch campaign is rolling out with concise on-air promos from marquee talent (including Rachel Maddow) reassuring viewers that everything that matters — values, storytelling, and where to find the channel — stays the same.

How to Watch MS NOW Live (Free on Any Device)

Watch the MS NOW live stream here on our most reliable platform — free, no login required. On mobile, just open this page in your browser for full compatibility on Android and iPhone. If you’re coming from our MSNBC page, you’re in the right place — the stream and schedule continue uninterrupted under the new brand.

MS NOW Schedule – Updated 2025

Note: Air times remain consistent through the rebrand. Expect the talent and formats you know, with incremental newsroom expansion focused on faster booking and early-cycle interviews.

Weekdays (Monday–Friday)

  • 5:00 AM – 6:00 AM: Way Too Early with Ali Vitali
  • 6:00 AM – 10:00 AM: Morning Joe (Joe Scarborough, Mika Brzezinski, Willie Geist)
  • 10:00 AM – 12:00 PM: Ana Cabrera Reports
  • 12:00 PM – 2:00 PM: Chris Jansing Reports
  • 2:00 PM – 4:00 PM: Katy Tur Reports
  • 4:00 PM – 6:00 PM: Deadline: White House with Nicolle Wallace
  • 6:00 PM – 7:00 PM: The Beat with Ari Melber
  • 7:00 PM – 8:00 PM: The Weeknight (Symone Sanders-Townsend, Michael Steele, Alicia Menendez)
  • 8:00 PM – 9:00 PM: All In with Chris Hayes (Tue–Fri)
  • 9:00 PM – 10:00 PM: Monday: The Rachel Maddow Show; Tue–Fri: Inside with Jen Psaki
  • 10:00 PM – 11:00 PM: The Last Word with Lawrence O’Donnell
  • 11:00 PM – 12:00 AM: The 11th Hour with Stephanie Ruhle

Weekends (Saturday & Sunday)

  • 7:00 AM – 10:00 AM: The Weekend (Jonathan Capehart, Alicia Menendez, Michael Steele)
  • 10:00 AM – 1:00 PM: Velshi (Ali Velshi)
  • 1:00 PM – 3:00 PM: Alex Witt Reports
  • 3:00 PM – 4:00 PM: Yasmin Vossoughian Reports
  • 4:00 PM – 5:00 PM: American Voices with Alicia Menendez
  • 5:00 PM – 6:00 PM: PoliticsNation with Al Sharpton
  • 6:00 PM – 8:00 PM: MS NOW Prime (various hosts, docs, specials)

Recent 2025 changes worth noting

  • Rachel Maddow remains Monday-only in prime; Jen Psaki expanded Tue–Fri at 9 PM
  • Daytime blocks for Ana Cabrera, Chris Jansing, Katy Tur expanded to two hours
  • Ali Velshi’s weekend block expanded to three hours

MS NOW’s Editorial Identity: Progressive, Deep-Dive, Now

If MSNBC built the house for progressive politics on cable, MS NOW is widening the doors. Expect the same analysis-forward backbone with a newsroom built for immediacy — faster bookings, nimble data visuals, and expanded international reporting.

Hosts and Flagship Programs

From Morning Joe setting the Beltway agenda at breakfast to Hayes, Maddow, Psaki and O’Donnell driving prime-time narrative arcs, the anchor bench remains central through the rebrand.

More on your favorite hosts:

Pros and Cons of MS NOW

  • Pros: More independent newsgathering, faster cycle, same talent and tone; clearer distinction from NBC News.
  • Cons: Rebrand risk (audience familiarity, logo/name sentiment) amid ongoing erosion of linear TV bundles.

FAQs

Will my channel number change?

No. Viewers will find MS NOW in the same positions across major cable providers.

Is the content changing?

The mission, hosts, and editorial stance remain. The biggest shift is independence from NBC News and operating under Versant.

Where can I learn more about the rollout?

MS NOW’s official info hub is referenced at msnbc.com/MSNOW in internal memos reported by trade outlets.

Sources

Looking for our original MSNBC page? Visit MSNBC Live Stream.