Since Elon Musk took over X, the platform has become the primary source of news for a lot of people. According to the latest data, 60 per cent of people who use the platform say that they get regular news from it, often eschewing traditional forms of media. There are various reasons for this, with some saying that it’s the best place for breaking news and unbiased opinions.
One thing that is arguably lacking on X, though, is the amount of live streamed content available. This technology is hugely popular in the entertainment industry, as it brings people closer to the action. If X wants to be the world’s top news outlet, it should integrate a greater amount of live streaming.
Live Streaming is One of the World’s Most Popular Platforms
Live streaming has blown up over the last few years, with the online casino industry leading the way. The live casino market started in the early 2010s and has boomed in the years since. Now, it’s one of the most popular categories found on iGaming sites, and developers are constantly coming up with innovative new games. These include titles like Lightning Storm Live and Mega Fire Blaze Roulette Live.
Part of the appeal of live streaming for casino games is the fact that it brings players closer to the action than ever before and immerses them in the setting. They can feel as if they are in a casino without having to physically be there. This is why live streaming has become such a powerful tool for other industries in recent years. For example, the ecommerce industry uses it a lot now as well, as it’s an excellent way to market products to people and allow them to interact and purchase in real time.
Taking on the Live Streaming Giants
Elon Musk has been ambitious with X since his takeover, and he clearly wants it to be the number one social media platform. For this to happen, he’ll have to beat the likes of Facebook and YouTube, and these sites are currently dominating live streaming. Many users already feel like X is the place to be for real-time news, but adding more live streams would boost this massively. It would also make X the place to go to get a sense of being on the ground as news happens in real time.
There are already signs that a shift towards more live content on X could be happening. For instance, in September 2024, there was the X TV beta launch, which is a hybrid application targeting smart TVs. The company has also ventured into the world of original content, and has some of its own exclusive programming. An example of this is The Offseason, hosted by Midge Purge. There are also new news formats emerging, such as 69 Minutes hosted by Erin Molan.
As Musk continues his plans to make X the world’s number one news platform, it’s highly likely that there will be a surge in live content. There’s no better technology for bringing people close to the action.