It doesn’t matter what product or service you are looking to market online; if you adopt a broad, generic business model, then you can end up winning fewer people over than marketing companies that channel into the smallest niche.
Global marketing can be a mysterious beast; it depends on what industry you are in. Some companies have an unlimited marketing budget, but they spend years churning out bad promotional ideas and developing a reputation as a brand with a poor approach to marketing.
These things matter. While customers aren’t going to altogether avoid a brand if they have subpar or poor marketing, if a brand can capture the attention of a global audience with a unique idea, or they can offer a bespoke service that speaks directly to you, then these are the products that will get us sitting up and paying attention. In a world where we have everything at our fingertips, these are the factors that matter.
Finding A Niche That Works
Some industries are more creative and innovative than others, especially when it comes to marketing. Gambling platforms have spent the last decade perfecting and chiselling away in all of the niche corners of betting that are out there. Some companies have honed in on niche sports betting markets that cover professional video gaming. Other companies have attempted to capitalize on the growing phenomenon of blockchain and cryptocurrency betting markets.
In 2025, the concept of which brands are able to do this more effectively than others is a question that still generates fierce debate amongst gaming experts. The best eSports betting website, at least from the perspective of experts, must cover a range of options, including deep markets, multiple conventional and forward-thinking payment solutions, and it must not overlook site security or the importance of the correct licensing as they do so.
In many ways, cryptocurrency eSports betting is a niche within a niche, companies that offer these markets are unable to offer a broad marketing strategy because crypto betting is a niche, as is the number of people within this bracket who bet on professional video gaming.
The top 2025 eSports tournaments are a target for these companies, as when it comes to bespoke marketing for these types of ideas, then it doesn’t get much more specific than the most-viewed tournaments and individual games.
However, by partnering with some of the top influencers and aiming for specific video games, these are great examples of how bespoke marketing in a specific area has immense reach. Even if the market is nowhere near the size of more established competitors within the same global industry.
Algorithms & Their Remarkable Reach
Travel companies have now adopted a more bespoke approach, where they target specific types of travellers within a market. This includes solo female travellers, those on a gap year, or men over the age of 30. In hindsight it seems obvious.
Generic travel adverts may have worked when people were only interested in package holiday deals. Still, as this market sprawled into social media, with many people now seeking out travel options for themselves and doing their own bookings, these ideas became tailored to the individual.
We’ve seen just how impactful social media can be in this regard. Selfie tourist sites have become inundated with individuals who would rather take a picture of themselves in a particular destination, rather than actually experience the destination they’re in.
We know exactly these types of tourists; we’ve all encountered them on our travels, but one thing that is glaringly obvious here is that marketing is now bespoke, driven by influencers and social media, and specific to the individual. Those marketing agencies that have been able to bottle this up and use targeted marketing and algorithms to expand their reach have carved out an impressive part of the industry that they can call their own.
Capturing The Rhetoric
Social media is a never-ending stream of adverts, and it’s not something that is getting any better. In fact, in the world of AI slop, it’s becoming increasingly challenging to find influencers that aren’t in the business of using their reach to sell any product or service that DMs them and offers them a nice chunk of change for doing so.
Bespoke marketing, though, is at its best on social media. You choose who to follow, you can unfollow them if they are focusing too much on generic ads or promotions that do not appeal to you. The power is in your hands.
If a social media influencer can effectively capture their market, this authenticity can be invaluable in developing themselves as a person who doesn’t try too hard to maximize the amount of money they make online. In the long run, you can grow trust with the influencer, understand their marketing appeals to you, and follow similar people who have the same ethos.
In an international 24/7 market, it’s hard to put a price on this, especially if brands are looking to find the market that is most likely to spend money on their product or service.