As time goes on and certain subjects seem to fade in popularity for students, the question arises of which ones remain popular and why. Only a generation ago, majoring in English, for example, was still considered worthwhile among much of the population because it was a broad degree that could apply to many jobs.
But now that more and more people are getting degrees like this, the competition for jobs is becoming stiffer, and students are rethinking their choices. Advertising is one subject that is not going away. While some might claim that AI is โtaking all the jobs away,โ industry experts like fatads.co know that it can actually be used alongside human effort to great effect. Let’s take a look at some of 2025’s biggest trends in the field.
Industry-specific channel targeting
The online world presents a wealth of possibilities when it comes to choice of platform for advertisers. Experts can choose from among many different channels to find just the right target audience for their goods or services. For example:
- Looking at casino advertising examples, owners can utilize YouTube advertising, print, or even old-style billboards and gain many new followers.ย
- Other industries might use different methods. The apparel industry might focus on Instagram because of its wholly-visual focus.ย
- For products targeting the elderly, even print newspapers might be the best bet.ย
The movement is towards making channel targeting into as much of a science as possible. And AI is assisting with this by producing analytics on user interest. Together with human analysis and empirical observation, this is making for a winning combination.
Video is king
Not only did video kill the radio star, it has taken over the advertising world, as well. While variety is still critical, video has emerged as the uncontested winner in terms of message distribution.
Video creation for advertising is becoming more and more exciting all the time. Thanks to AI-driven programs that help advertisers create precisely customized videos for different target audiences, people in the industry are making the business into more and more of a science. And it remains creative at the same time; you can definitely utilize your creative instincts in providing the right commands to AI programs.
The trick is to work with programs to create the most appealing videos possible for the right groups.
Social commerce is growing fast
Social commerce refers to the practice of selling goods directly through social media. As social media becomes a greater percentage of where people spend their time, advertisers are getting on board and hitting channels hard with ads.
For people who are big into the social media scene, this could be an extra incentive to join the field. Knowing how to target which kinds of ads to which groups, at the right frequency, etc is an essential part of the game these days. If you already have a knack for this, academic programs would likely welcome you as a member of their department.
Mobile-focused campaigns are everywhere
As time goes by, people spend less and less time on PCs and much more on their mobiles. This requires a different kind of approach. When you create mobile-centric campaigns, you need to have an excellent sense of perspective, color ratios, and other minute qualities.
People can pass by ads very quickly if what they see doesn’t speak loudly to them. A primary goal of mobile advertising is learning just how to craft and disseminate messages that are small in size but grand in volume. If you think you have a keen eye for this kind of thing, it could give you a distinct edge in the field.
Authenticity in campaigning will be critical
Deservedly or unreservedly, advertising has sometimes had a reputation for being a deceptive art. Certain stereotypes hold that advertisers are โout to getโ consumers and trick them into buying things they don’t really need.
This might be an unfair accusation, but the fact is that Millenials and Gen Z are fiercely on the hunt for genuine advertising. This is where customization and personalization come in. These concepts are truly the name of the fame in advertising these days: people want to know that advertisers are speaking to them directly and correctly. With the help of AI, ads are able to achieve remarkable precision with targeted ads. And this is helping companies increase their sales dramatically.
Do your own research
If you think that advertising might be the right field for you, do some of your own research into the subject. Using these points as a basis, look into some of the specific trends that are shaping up in the field. You may find that a whole new potential future is opening up for you that you never thought about before.