If you are interested in online bookmakers, you will have seen recently that so many are looking to have you download their app. For those who are not interested in using them, or prefer using the mobile browser version of the site, this does seem somewhat odd on the surface.
Why is it that they are trying to get you to download their app?
Bookmakers Apps Vs Websites
For some users, they may be confused as to why apps are pushed so hard when the bookmaker still has to maintain a website. If they have to do that anyway, why make more work by creating an app?
There are actually many reasons why a bookmaker will want you to download their app, rather than use their website or mobile browser site. Here are just some of the reasons they will have for this.
Easier to track user data: This is potentially the biggest reason why a bookmaker wants you to use their app rather than the site. If you are downloading an app, you are much more likely to be using it to place bets regularly. That makes everybody using the app a captive audience, and that means they are much more easily tracking data from their members.
Tracking data is something every online business will do, as it helps them understand their customer base and their wants and needs. This is the same when it comes to online bookmakers. They want to be able to see what their users are doing, what markets they are going for, what sports they are looking to bet on, and so on.
Because they can more easily track this data, they can then start bringing in options that you are looking for. For example, if you are searching for a sport that they do not currently carry markets in, they may look at introducing those markets to meet that demand. Another example seen by many of the big betting apps at Ivea is that they can tailor what sports markets they show you, based on previous bets placed.
Offer push notifications: Push notifications are the notifications that pop up on your phone from your different apps. One reason that your bookmaker may want you to download their app is because they want to offer you the option to get push notifications from them as well.
This is something that you can use to your advantage if you do download the app. In the app settings, you will be able to customize exactly which notifications you get. For example, you may be able to turn on notifications about new promotions being offered, but turn off notifications about upcoming games.
Once you have gone in and customized those notifications, you will then be able to get notifications on any changes you need to know about. For example, if you did as noted above and allowed notifications about promos, you will then be notified as soon as a new seasonal promo is made available to members.
This allows you to enjoy the site as you wish, and never miss out on anything they offer their members. If you know how to customize the notifications, you can ensure you only get notifications about what you are interested in.
Ease of use: Something that all bookmakers are trying to do is make betting with them quick and easy. This is something that using their dedicated app can offer you.
If you have that app already installed on your phone, and you want to make a bet, all you have to do is open the app and you will have made it within seconds. Betting on your favourite sports has really never been quicker or easier.
Compare this to opening up your laptop and navigating to your favourite betting site, logging in, and then making your bet. It really is a lot quicker to use an app to do the same function.
Having a captive audience: The betting market has never been so crowded, with so many new bookmakers making their way online every year. Because of this, bookmakers have to work hard to gain members, and work even harder to keep them. That is why some of the best ones will offer regular promos to keep people on board.
Despite this competition, there are still a huge amount of people taking advantage of online. For example, one in five Americans bet on sport in 2022. With so many people betting, a betting site really wants to ensure they keep those people with them.
If members are betting through the betting app, it creates a captive audience for that bookmaker. That makes easier for them to keep those members on board and regularly betting with them, rather than the competition.
These are just some of the reasons why bookmakers are looking to have their members download and use their dedicated betting apps. While they do offer online sites as well, dedicated apps offer you a lot of benefits.