Business with Bloomberg

LNC Bloomberg Live Stream – Home of business Chat & Live Streaming Business News. Open the Live Chat Here. Watch Bloomberg live streaming video on your Smartphone! Simply point your browser to our website for full compatibility with Android or iPhone.

Move your mouse to start the stream

This Bloomberg Business Chatroom from RockinRooster started back in 2008, and was the first online live stream for traders on CNBC Europe on Over the years this stream developed a big following and people from around the world can watch Bloomberg business news daily.

Bloomberg TV Live Stream

Bloomberg Television launched in the United States on January 1, 1994. The original name was Bloomberg Information TV, until it was shortened to “Bloomberg” 1998. Bloomberg took over the defunct Financial News Network (FNN), and hired most of the FNN workforce when they launched.

Question and Answers about The Bloomberg Live Stream (FAQ)

What is the Rooster’s chat and how do I use it?

To launch our news chatroom CLICK HERE. It will open in a separate window. Rooster’s live chat started back in 2008 on When JTV was sold to Amazon and became, Rooster then moved to his own streaming and chat platform. Now we use SLACK CHAT, and you can register and launch the Chat Room Here. We are a progressive chatroom with liberal minds and political junkies.

How do I watch live news while chatting?

Firstly you will need to open two browser windows, one with the Slack chat, and the second one for the stream. Additionally you can also use the PIP ‘picture in picture’ pop-out stream launched at the right bottom of the live news video player.

What is the Bloomberg Schedule?

Time (ET) WeekdaysProgram
00:00Bloomberg Markets Asia
01:00Bloomberg Daybreak Europe
02:00Bloomberg Markets European Open
04:00Bloomberg Surveillance: Early Edition
06:00Bloomberg Surveillance
09:00Bloomberg The Open
10:00Bloomberg Markets Americas
11:00Bloomberg Markets European Close
12:00Bloomberg Balance of Power
13:00Bloomberg Markets
14:00Bloomberg Markets The Close
16:30Bloomberg Markets What’d You Miss?
17:00Bloomberg Technology
18:00Daybreak Australia
19:00Daybreak Asia
21:00Bloomberg Markets China Open
22:00Bloomberg Markets Asia
23:00Bloomberg Technology

Bloomberg Live Streaming

For those who are looking for business news and analysis, one of the more popular options is Bloomberg News. Whether you tune into the Bloomberg live stream or watch Bloomberg live, they have become sort of the standard for business news.

The network which was once known as Bloomberg Business News is an international news agency with its headquarters in New York City and is a division of Bloomberg L.P. Content produced by Bloomberg News. There are many options when it comes to tuning into Bloomberg News including through its Bloomberg Terminals, Bloomberg Television, Bloomberg Radio, Bloomberg Businessweek, Bloomberg Markets,, and Bloomberg’s mobile platforms


The concept of Bloomberg News was envisioned by  Michael Bloomberg and Matthew Winkler in 1990 as they wished to deliver financial news reporting to Bloomberg Terminal subscribers. They started with a team of just six people and Winkler was the first editor-in-chief. By 2010, Bloomberg News included more than 2,300 editors and reporters in 72 countries and 146 news bureaus worldwide.

In his book, The Bloomberg Way, Winkler, explained how he was able to maintain objectivity even if some situations may have arisen that would cause an ethical dilemma. He used a hypothetical scenario to convey his point.

“You have just published a story that says the chairman—and I mean chairman—of your biggest customer has taken $5 million from the corporate till. He is with his secretary at a Rio de Janeiro resort, and the secretary’s spurned boyfriend calls to tip you off. You get an independent verification that the story is true. Then the phone rings. The customer’s public-relations person says, ‘Kill the story or we will return all the terminals we currently rent from you.'”

“What would you do?” Winkler asked.

“Go with the story,” Bloomberg replied. “Our lawyers will love the fees you generate.”

Michael Bloomberg presidential campaign

Some of that objectivity would be tested in November 2019, when Michael Bloomberg announced his presidential campaign. The editor-in-chief John Micklethwait ordered his staff not to investigate their boss, nor any other Democratic candidates, while investigations into Donald Trump would continue, “as the government of the day”.

Micklethwait would later explain that his comments were directed to a team of specialized investigative reporters, and not the overall political team. He never cleared the issue up with the public even though some members of his newsroom asked for further clarification.  

The Houston Chronicle is quoted during that as saying “journalists should not choose targets based on their political affiliation.” More criticism came in from former Bloomberg News DC Bureau Chief Megan Murphy who said: “talented reporters and editors from covering massive, crucial aspects of one of the defining elections of our time”.

Bloomberg Response

Michael Bloomberg defended his company and his name when he told CBS News: “We just have to learn to live with some things.” He added that his reporters “get a paycheck. But with your paycheck comes some restrictions and responsibilities.”

The end result would be that Bloomberg suspended his campaign on March 4, 2020, the day after Super Tuesday.


China coverage

One of the most memorable controversies that Bloomberg News was involved in included its 2012 George Polk Award for its series of stories about China’s political elite, “Revolution to Riches.”

That story involved a series on the family wealth of Chinese leader Xi Jinping. However, journalist and author Howard W. French reported in the May/June 2014 issue of the Columbia Journalism Review that prior to publication of the Xi story, high-level Bloomberg officials met with Chinese diplomats twice without informing the journalists who were working on the story.

According to records at the time one official, Zhang told Winkler, “If Bloomberg publishes this story, bad things will happen for Bloomberg in China. If Bloomberg does not publish the story, good things will happen for Bloomberg.” 

After the Xi story appeared, terminal sales in China slowed because government officials ordered state enterprises not to subscribe. As an added restriction, The Bloomberg News website was also blocked on Chinese servers, and the company was unable to get visas for journalists it wanted to send to China.

There were also accusations that in 2013 Winkler tried to kill some aspects of the story. According to an editor on the story, Ben Richardson “I left Bloomberg because of the way the story was mishandled, and because of how the company made misleading statements in the global press and senior executives disparaged the team that worked so hard to execute an incredibly demanding story.” 

Vinci reporting fine

Bloomberg News faced a substantial fine on December 16, 2019, when France’s financial markets watchdog, the Autorité des marchés financiers (AMF), fined Bloomberg €5,000,000 for a report based on fake news.

The report caused a plunge in the shares of French construction giant Vinci and wiped billions off its market value. 

Popular Divisions

Bloomberg Businessweek, Bloomberg Television, and Bloomberg Markets are some of the popular brands that the network is known for. Check out Bloomberg News Live Stream here.