Our modern lives involve consuming vast amounts of information. Through our digital connections, we consume information from every direction. Most people view social media, blogs, videos, shorts, news sites, and advertising across platforms such as TikTok, Instagram, Facebook, YouTube, news sites, and TV.
There’s a lot to get through, and loads of content competing for your attention. Understanding which information is fact and which is fiction is becoming increasingly challenging. While many online sources do commit to accurate reporting, others prefer emotive and opinion-based writing while it is often mistaken for objective truth.
So, what exactly does this have to do with the term “post-truth”? It is a concept that has been popularised by the digital age, which suggests that no information found online can be trusted at face value, and encompasses both terms “misinformation” and “disinformation”, two similar but different concepts that go back much further.
More users today are aware of the challenges inherent to the technology, and now actively seek content and services that are trustworthy. Industries too are under pressure from consumers to offer reputability and legitimacy. Public scrutiny demands that businesses take steps to build trust and be accountable, whether it is transparent terms of service or clear pricing information. Below, we discuss one industry in particular that exemplifies this relationship.
How Online Casinos Are Managing Trust and Transparency
We have seen the pursuit for truth and transparency become an important topic in many industries, but one provides a particularly strong case study for the variety of different ways in which their offerings can enhance user trust.
Trust in the gambling industry is essential. Players often need to provide personal and financial information to online casinos, so they need to feel confident that their data is secure, and that they will receive a fair gaming experience. Casino operators have responded by implementing transparency features that ensure fair outcomes that have not been manipulated in any way.
One example is casinos openly showing the Return to Player (RTP) percentages for their games. RTP is a measurement that highlights how much a game pays back on average over time. This information allows players to assess their games of preference based on fair statistics surrounding what they can reasonably expect to get out of it.
Also, increasingly, live casino online sites are streaming games featuring professional dealers, as the human element can give some players greater confidence in the outcome of the games. Here, players watch the casino game unfold in real-time. Whether it is roulette or card games like blackjack, the live element adds a layer of accountability as few details can go unnoticed.
Additionally, the terms and conditions of promotions, bonuses, and gameplay have become
clearer and more accessible than ever in recent years. Regulatory bodies in various countries now require online casinos to provide key information upfront, such as wagering requirements and withdrawal restrictions. Casinos also undergo regular audits by independent testing agencies to verify the fairness of their games and the security of their platforms. These audits are often published or made available on casino websites, giving players another layer of reassurance.
Building a Future of Trust
Misinformation is a significant issue for the digital world and the lines between truth and fiction can be blurry. However, industries like iGaming are showing that it is possible to integrate transparency in a variety of different ways to build user trust without compromising on product or service. Verifiable information and fair play methods help to create reputability, and in a post-truth world, industries must earn that trust.