According to the latest statistics, 252,000 websites are launched every day. That equates to 175 websites every second. With so much competition, it’s important to make sure that your site has a user-friendly interface that’s easy to navigate. There are a few characteristics that you can look out for here as well that will make your life a lot easier.
Examples of Great UX Design
If you want your website to have a user-friendly UX, then you need to be prioritising both simplicity and consistency. Clear labelling is vital, and you also need to use the same elements throughout the interface. Not only does this reduce confusion, but it also helps to reinforce your brand and your message. If you can take the time to keep your design simple and consistent, then this gives users the chance to focus on the tasks they need, without being overwhelmed by extra features or information.
Some great examples here include AirBNB. With the platform spanning 220 countries and over 7 million listings, users can book just about anything. With that said, the site design is simple, intuitive, and refined. Netflix also offers thousands of titles at any one time, yet the interface is never overwhelming or cluttered. Within the iGaming market, you also have the SkyCity Casino website. Their site utilises a modern layout that guides users to games and different promotions. Hundreds of games are available, yet clearly labelled menus and interactive buttons make it easier for users to navigate to what they need.
As a website is often the first impression that a customer gets of a brand, it’s important to make sure that your layout is intuitive. The examples above show how this is possible even with thousands of offerings that span different categories. For companies that operate in competitive niches, a poor interface can lead to lost revenue as well as a poor brand reception, showing how important it is not just for user satisfaction, but also for long-term success.
Communication is Key
When designing a good website interface, one thing is clear. Communication is key. When a user fills out a form, a good UX will display an error message when something is missed, and indicate what the user needs to do to rectify the issue. When uploading, as explained by UXPlanet, having a progress indicator tells the user how much of the upload has been completed and how much longer they need to wait. It’s also important to understand the needs of the user. If you have a website that allows people to create graphics, having advanced and customisable settings allows the user to tailor the experience to suit their specific requirements. An efficient interface also allows a user to complete a task quickly. Someone who doesn’t have a lot of experience when it comes to graphic design may want something a little simpler, with drag-and-drop functionality. Incorporating both here would be the best way to ensure that your site is flexible and adaptable, which, in conjunction with communication and simplicity, is the key to a good UX.