How Email Marketing Can Help Your SEO

All channels within your digital marketing plan should not operate in isolation. They are all linked in some way, and leveraging those connections will help you optimize your results in every way.

In reality, a lot of marketers only focus on achieving uniform branding and messaging across every channel. Sure thing, cohesive campaigns are important, but that is just the starting point. 

The same is true when you do SEO and email marketing. Your task as a marketer is to make sure these 2 strategies go hand in hand and work together to get even better results for your brand. 

In this article, we’ll talk about email marketing in SEO and how to get benefits for SEO from your email campaigns. 

1. Ask for Feedback

Feedback is essential for every business. Make your email marketing SEO work for you to collect that feedback. Create a nice email with the help of an email template builder and ask your subscribers what they’d like to be better in your business. Then, it’s time to analyze their feedback and use it to improve your website and position it higher in search results. 

What can you do with this feedback from your email subscribers?

  1. Improve UX. Understand what users want to improve your website. Then, make those changes to improve the UX on your site.  
  2. Get new ideas for finding more relevant keywords.
  3. Create better content for your audience.

These emails are a great way to understand your current performance and identify areas for improvement.

Sending emails with feedback will make your SEO rankings better in many ways.

2. Promote Your Content via Email

Share your content with your subscribers to get more eyeballs and views. Your content is likely to get more shares. It means you’ll get a larger audience to see your pages. All these things will have a positive effect on your SEO ranking. Google loves higher content engagement and social shares. 

All of these positive signals tell Google that your content is engaging and worthwhile. They will show your content to more people in SERPs.

3. Drive Qualified Traffic to Your Website

An email campaign is an amazing way to get more website visits. 

Yes, the focus should be on quality traffic, people who are expected to take some kind of action once they reach your website.

Personalization is one of the most effective methods for this.

Use Personalization

Email is perfect for personalization. From subject lines to email copy and images, it’s easy to customize everything and make it sound like you are talking directly to every subscriber on your list. 

Yes, people expect your email newsletters to be all about their preferences and interests.

In a survey conducted by HubSpot, Dan Zarrella questioned people about their reasons for subscribing to emails from specific companies.

38 percent of participants referred to the term “relevance,” with one individual emphasizing the importance of email content being “particularly and specifically” aligned with their interests and needs.

If you meet this standard, your email newsletters are not just bringing visitors to your site. Still, they are bringing in specific, qualified visitors who are more likely to make a purchase or any other desired action.

Deliver Value and Build a Relationship

Now, let’s talk about the ultimate goal of any marketing (be it SEO or email). Revenue is the thing you always focus on, right? Make sure email marketing and SEO work together to hit this goal. SEO is a great way to get new people to the website and ask them to join your email list. Email is a fantastic way to build relationships with these people and get them back to your landing pages when they are ready to buy. 

4. Encourage Social Shares

Every time you put your content in front of a specific audience, you are more likely to get more shares.

This works well when you ask your followers to share your content and give them something valuable in return. 

This is all great. But does this relate to your SEO plan?

Here’s the thing. Shares directly won’t impact rankings. However, an enhanced social presence can still improve your SEO rankings indirectly. 

  • Use this to spot new link-building opportunities
  • Increase positive mentions of your brand.
  • Build up valuable partnerships.

What Is Email Marketing in SEO?

The fundamental goals of SEO and email marketing are the same: to create brand awareness, improve engagement with your brand, and get more conversions. Use email to funnel relevant traffic from email to your website. This will result in lower bounce rates and more engagement. And guess what? These are the essential things for Google to assess your site’s quality and improve your rankings.